Golf

The popularity of destinations like Bodrum and Antalya has already led to massive success in the Turkish tourism industry, but the market is set to grow further as a result of golf tourism, according to a new report.

KPMG Golf Advisory Services surveyed more than 70 tour operators and 50 golf course architects and found that Turkey is one of the countries that is expected to see a thriving golf tourism market in the future.

Hotspots like Malaga and Faro have made Spain and Portugal Europe's top destinations for golfers, but the KPMG research suggested that this could be set to change, Travel Daily News reports.

Andrea Sartori of KPMG Golf Advisory Services said: "The golf industry as a whole is likely to benefit from the continued growth of the broader travel and tourism industry.

"However, the traditional golf markets of Europe and North America can expect increasing competition from the emerging golf destinations that offer high quality golfing experiences at affordable prices."

Ms Sartori went on to explain that the "changing face" of the tourism industry is a result of lower air fares, greater accessibility to worldwide destinations and more frequent travel.